I always like to add value wherever possible, predominantly through graphic design but I have been in the print and the design industry's for over 37 years and my experience especially working closely with the trade suppliers has exposed me to different techniques, processes to fuel me with the understanding to support my suggestions. Fresh Ideas don't have to be huge but can make a campaign so much more memorable to the target market. Fresh Idea comes in many forms, a twist to the approach, a way to deliver the message, the ability to identify something that I believe will help differentiate your business to stay ahead of your competitors. Once the concept has been created we can support the idea with creative illustrations of how to go to market and then I can suggest cost effective solutions to execute it.
Watch this space grow, I can see the potential in the future to run some brain storming sessions.
Here are just a few examples of some fresh ideas.
When creating the brand we suggested introducing a character like, "Bob" our fit sumo. We produced this artwork on a number of items and within the restaurant including on the doors to the toilets and you always saw a smile on peoples faces as they came back.
The client approached us to originally produce a box for the teas and we did, we produced a beautiful box with a slide out which had a hidden return preventing the tray from falling out completely and provided easy access to the tea. The client had commissioned a local artist and the design enable us to show case the artwork on the packaging. Then after talking to the client I discovered she was empowering women in particular mums to help put the tea bags altogether. They used to hot glue the tag on to an exiting string and it didn't present well so I designed a series of paper origami creations of different designs like a book, rectangle and triangle so the existing tag could fold inside. It not only had a wow factor it enable some inspiration quotes to be applied to reflect upon whilst having a nice cuppa.
We created a environmental holder that looked like a flower pot, and had plenty of room on the printed holder to also include overview about the companies experience and knowledge. This saved additional printing. I also managed to include a coffee sleeve on the same sheet as the holder to brand the free coffee that they were handing out at an expo.
The client was putting on a breakfast for clients, investors, and they wanted something that they attendees could take away. We produced a range of tea holders to suite a range of teas, including this Green Tea. Each holder was matt laminated with an all over spot gloss 3D embossed pattern which felt amazing. The design was nice and clean, the die cut window added an extra nice touch, with brass split pin connection holding it altogether. We also managed to find some chop sticks in the companies colours and then we pad printed their logo onto the actual wooden chop sticks!
Initially I was asked to produce a standard box with a way to hold different size glass bottles. This is never an easy thing, it usually requires a number of trays that can house and protect the bottles which becomes costly and labour intensive. In the end I managed to produce 1 x tray and sleeve that could hold 3 out of the 4 main size bottles. A bookmark was used to tension the sleeve and it was printed on a beutiful brown packaging board. We had now not only designed a versatile easy to put together box but we had created so much more. This now become a premium gift pack, a new product line, a way to sell more the one bottle at a time.
RichGrow wanted to created a campaign based on their lawn magic. Maybe a bit of a no brainer but still we managed to create a pull out of the hat direct mail. What was clever was making it so the slider didn't fall out and we printed the variable data on the outside so the campaign could be mailed out as is and not placed into an envelope.
Royalties for Regions had quite an ordinary logo representing WA and we managed to create a character, "Roy" out of it which was amazing. It enabled us to appeal to the youth, and this proved to be so successful. They used to attend to alot of expos in Perth and in the country and by introducing items that could keep the children occupied the parents could have 20 mins of silence to talk and engage with staff. We created a unique USB, colouring sheets, a plane, sunscreen and much more.
This was challenging, my client wanted all of the OHS quality control, forms, procedures all in one item. ( I love it when a few suppliers said it wasn't possible). We ended up producing a whopping 8 page A4 plus vinyl wallet that had 1 horizontal slit in the middle to place a pad, a vertical slit on the inside front cover to insert a brochure and we glued in a staggered brochure in on the inside back cover. The large 8pp wallet was to train the leaders on site and a small pocket size wallet was produced for employees.
The large 8 page folder/wallet folded down to be less bulky than your standard ring binder which was also requested.
This was clever, we produced a leather jacket looking invite that was glued together along the perforated zip. The outside of the jackets had each persons name arranged in the studs on the back to personalise it and when they open the perforated zip the rest of the content was presented. This is a classic example how digital print can be so effective, being able to personalise add variable data to each invite was so effective.
Parkside towbars attended the 4WD show and wanted something to draw attention to their stand. We created a recyclable stubby holder to hand out as they gave a can or bottled water out of their engel fridge. It apparently was really good with people then walking around promoting Parkside. Funny thing is we designed it so well that we actually filled one with water and there was still water in it overnight!
Anyway great Fresh Idea.
We were ask to produce some new packaging for their knee, arm and ankle braces. They didn't want the box to be too bulky because they were aiming to approach chemists and shelf/wall space was scarce so we created a very modern and distinguished looking packaging. Each braise could be rolled and this enable not only something unique but also extremely compact.
Eco Growth wanted to promote the benefits of their products that enhanced the microbots in the soil. We came up with the ide of a character and Mr Mike Robe for short was very successful, especially for expos engaging the children so parents could have time to talk to staff.
We produced a paper bag and printed a keyboard on the outside as well as Red11's branding to make it look like everyone was walking around having purchased a key board drawing to how popular the Red 11 stand was.
I tend to be my biggest client! I created this Fresh Idea to show to perspective clients our creativity. Because my brand incorporated a green I created a frog and turtle. The frog the tongue extended out, the turtle did the same representing the long neck turtle. When the concertina printing pulled out it displayed in this case the years footy tipping's. We constantly look to be innovative to not only inspire but also so clients can use and brand it to their companies details. Only challenge is I tend to be the one the spends hours in front of the TV to put them altogether.
I was successful to produce a package that the Singapore Tourism based in Melbourne could hand out to people enticing them to visit Singapore. When I saw the logo I knew die cutting it on the front allowing the logo to stick out like a proper sign would look good but the challenge was to also produce a package that held a combination of printed and various promotional items. Oh and they had a tight budget probably because of the TV campaign they were running in conjunction. In the end I produced cost efficient holder only printed one side, no gluing so it could pack flat, easy for transport and I managed to include on the same printing sheet a a tray to hold different combinations of material as requested. It was also designed to comply with postage, resulting in a very successful project.
RAC was having a staff party at Adventure World and wanted a way to create a viral campaign. We created a massive banner with slits for people to place their head through to take photos. We created a RAC yellow submarine and various underwater icons and it was a big success.
This was a doozy, my client wanted an invite to send to clients to show off their new premises, something different, she always remembered receiving a Melbourne cup invite ages ago which had tiny cut out of horses and jockeys that were inserted into a box. It really had an impact on her and if they could produce something like this that would be awesome, but wait for it, without spending too much! Plus the invite needed to be possibly mailed. The building had been renovated and had a great roof top experience with artificial turf and amazing views.
This I couldn't ignore and I managed to mimic the building which considering didn't have any signage made it easy for clients to recognise and we emphasied the roof top. I pretended we mowed each persons name on the roof, each box had the clients name on which looked great. From here it gets a bit technical but I didn't just want a standard box, I recessed down the top of the box just like the actual building and to prevent the roof from collapsing I created a tray on the inside which had the persons personalised lanyard inserted. The box had a crash lock base so it could have been mailed but for impact we ended up dropping the invites off complete.
We need created an email invite with graphics representing the rooftop for save this date and the whole campaign was cost efficient and memorable.
We managed to produce a generic box with the aid of a couple of different tray inserts which adjusted the height of the bottle. In addition we added a tray for the top all to make sure minimal movement across a range of bottles.
They wanted to draw people to their website which had a promotion rewarding loyal clients. We thought of a genie idea granting people a wish, so managed to incorporate on the same printing sheet a flyer and a cool Aladdin's lamp. The lamp had a spinning wheel sandwiched in the middle so when they rubbed that area it rotated to review the message.
The client wanted an additional, visual, safety component on top of their computer software. These were mounted above the multiple screens and was the last result for production to check the status. Each unit was fabricated out of white ACM and constructed to allow coloured paddles to slide across, delivering a message through the cut out window. The front of the unit also had a gloss laminate film applied to enable them to write the names of the people on each new shift and track and sign off on the OHS process.
We looked for ways to increase exposure in the area to Hilton Vet and in their street there are 4 other vets so we managed to secure a seat for them. We added a bit of fun and created artwork with the dog turning around suggesting to the local drivers to turnaround to go back in the other direction to Hilton Vet.
This location has great exposure, we scouted the area and from 2pm the traffic piles up and drivers cant help but to notice it. We have also reached out to the seat company and put on hold the seat adv on the opposite side on behalf of the client.
They wanted some branded consultation mats, which also provided the opportunity to promote all of the pets they look after. This was quite a challenge there is only one machine in Perth that can produce these polypropylene mats but you had to buy 33 metres of the material which considering we only need 3, was extremely expensive. So not to be defeated I created an off the shelf solution. It included a non slip mat attached to the reverse side, a slight spray on the front of some anti slip adhesive and voila branded consultation mats. (I hate being beaten).
The client wanted something different to send outlet stores that stocked their Mumme products to educated their staff. Challenged accepted! We produced a A3 poster of their products that folded down to go inside the box and I constructed a mummy cut out that was tensioned via an elastic band. When the lid was carefully closed and secured the item was able to be posted and when the person opened it up the Mummy popped out of the Sarcophagi, tomb. They loved it, they jumped with amusement and then thought it was very clever. They certainly took note of this product launch, challenge successful!
We created this fun paper fan that the children could draw on the reverse side and then use.
This was a very cost efficient item we produced yet extremely effective. We created some illustrations of the animals and then we produced a 4 pp card making it look like the character was standing in front of the backdrop. The card was printed in black and white so children could colour in and with the a tongue twister on the back, children were preoccupied for ages allowing parents to talk at the expo to staff.