Print is in my blood, I started an apprenticeship at my family printing business called Kaleidoscope and was fortunate to not only become a minder, a printer, gained experience in production, estimation, and sales which still serves me well today.
Print is making its way back into advertising, online marketing is flooding the market that people actually love the tactile of the final product, however print as we know it has changed considerably. Now short runs are viable and with digital printing you can really personalise the printing with full colour variable data. Not only can you address the material to them you can personalise the actual image as well.
But also with the introduction of large format printing, the range of material that can be printed on is huge especially as some printers can print white down as a base.