Print is in my blood, I started an apprenticeship at my family printing business called Kaleidoscope and was fortunate to not only become a minder, a printer, gained experience in production, estimation, and sales which still serves me well today.
Print is making its way back into advertising, online marketing is flooding the market that people actually love the tactile of the final product, however print as we know it has changed considerably. Now short runs are viable and with digital printing you can really personalise the printing with full colour variable data. Not only can you address the material to them you can personalise the actual image as well.
But also with the introduction of large format printing, the range of material that can be printed on is huge especially as some printers can print white down as a base.
The client approached us to originally produce a box for the teas and we did, we produced a beautiful box with a slide out which had a hidden return preventing the tray from falling out completely and provided easy access to the tea. The client had commissioned a local artist and the design enable us to show case the artwork on the packaging. Then after talking to the client I discovered she was empowering women in particular mums to help put the tea bags altogether. They used to hot glue the tag on to an exiting string and it didn't present well so I designed a series of paper origami creations of different designs like a book, rectangle and triangle so the existing tag could fold inside. It not only had a wow factor it enable some inspiration quotes to be applied to reflect upon whilst having a nice cuppa.
Great use of "Bob" the fit Japanese sumo character we created. We didn't even put the Sushi WAWA name on there, we let Bob speak to the people and when other people saw the signage, Bob on the outside they had a ah ha moment.
The client was putting on a breakfast for clients, investors, and they wanted something that they attendees could take away. We produced a range of tea holders to suite a range of teas, including this Green Tea. Each holder was matt laminated with an all over spot gloss 3D embossed pattern which felt amazing. The design was nice and clean, the die cut window added an extra nice touch, with brass split pin connection holding it altogether.
Vinyl cut lettering look so much better than a transparent sticker.
I love the design of this book, it was a joy to create and the square final size was nice as well.
This was a great publicity campaign, taking recipes from the farming community and creating a cook book. The client choose beautiful photography and it was an absolute please to produce. The book had a hard cover, was case bound including a ribbon and beautifully printed in Perth. This example shows off the lovely design of the page breaks.
This was a great publicity campaign, taking recipes from the farming community and creating a cook book. The client choose beautiful photography and it was an absolute please to produce. The book had a hard cover, was case bound including a ribbon and beautifully printed in Perth. This example shows off nice, simple spread of recipe on the left and feature pic on the right.
This example shows how we scanned and included an old family recipe for the endpapers which is what holds and binds the book together.
We created a environmental holder that looked like a flower pot, and had plenty of room on the printed holder to also include overview about the companies experience and knowledge. This saved additional printing. I also managed to include a coffee sleeve on the same sheet as the holder to brand the free coffee that they were handing out at an expo.
This was challenging, my client wanted all of the OHS quality control, forms, procedures all in one item. ( I love it when a few suppliers said it wasn't possible). We ended up producing a whopping 8 page A4 plus vinyl wallet that had 1 horizontal slit in the middle to place a pad, a vertical slit on the inside front cover to insert a brochure and we glued in a staggered brochure in on the inside back cover. The large 8pp wallet was to train the leaders on site and a small pocket size wallet was produced for employees.
The large 8 page folder/wallet folded down to be less bulky than your standard ring binder which was also requested.
This was clever, we produced a leather jacket looking invite that was glued together along the perforated zip. The outside of the jackets had each persons name arranged in the studs on the back to personalise it and when they open the perforated zip the rest of the content was presented. This is a classic example how digital print can be so effective, being able to personalise add variable data to each invite was so effective.
This was a different take on a IT standard brochure. Black and white images with an item jumping out in red and a cool square format .The client absolutely loved this page as they needed a middle aged, balding man and everyone starred at me! I had to use a mirror because I had no idea what facial expressions I was making as I was directed to produce an array of looks.
Great looking box to carry 4 bottles of the fuel additive. The design flowed through to a brochure, the labels etc.
We were ask to produce some new packaging for their knee, arm and ankle braces. They didn't want the box to be too bulky because they were aiming to approach chemists and shelf/wall space was scarce so we created a very modern and distinguished looking packaging. Each brace could be rolled and this enable not only something unique but also extremely compact.
Uterlise the images from the brochure and produce a compact desk calendar.
Just like how we made a contents page look appealing!
I was successful to produce a package that the Singapore Tourism based in Melbourne could hand out to people enticing them to visit Singapore. When I saw the logo I knew die cutting it on the front allowing the logo to stick out like a proper sign would look good but the challenge was to also produce a package that held a combination of printed and various promotional items. Oh and they had a tight budget probably because of the TV campaign they were running in conjunction. In the end I produced cost efficient holder only printed one side, no gluing so it could pack flat, easy for transport and I managed to include on the same printing sheet a a tray to hold different combinations of material as requested. It was also designed to comply with postage, resulting in a very successful project.
Parkside towbars attended the 4WD show and wanted something to draw attention to their stand. We created a recyclable stubby holder to hand out as they gave a can or bottled water out of their engel fridge. It apparently was really good with people then walking around promoting Parkside. Funny thing is we designed it so well that we actually filled one with water and there was still water in it overnight!
Anyway great Fresh Idea.
Happy Tummies cook book turned out great. A5 finished size with each page AQ varnished for protection and wire bound so the book could be opened flat. Nice clean design good, layout with big pic and clear instructions.
I still love this label, it was printed on a metallic gloss material and the bright green and purple popped. Then we die cut them and they just stand out really well.
These cards were matt laminated with spot gloss 3D varnish and it really added to the extreme style, very effective.
I tend to be my biggest client! I created this Fresh Idea to show to perspective clients our creativity. Because my brand incorporated a green I created a frog and turtle. The frog the tongue extended out, the turtle did the same representing the long neck turtle. When the concertina printing pulled out it displayed in this case the years footy tipping's. We constantly look to be innovative to not only inspire but also so clients can use and brand it to their companies details. Only challenge is I tend to be the one the spends hours in front of the TV to put them altogether.
We had the opportunity to do a cross promotion with the local Pizza shop. We not only branded the box to Nexus Real Estate the “ For your slice of real estate contact.....” tag line tied in nicely. It was great to get these printed properly and not have to put a sticker on. The ink coverage and final overall look was very impressive, better than the pizza shops existing boxes so people really noticed them. Great exposure for the Real Estate company in the area and good for the pizza company to get the boxes supplied. Win, win!
Due all natural products we used 100 % recycled material where possible. The brochure was on a white recycle stock and the creative box we created was on a craft stock.
This was a great effective campaign all focused around the infamous staff Christmas party. The client wanted to promote being safe and prepared regarding getting home. They already had a "Party Wise Owl" but we created a cool mascot costume which then was used for a viral campaign leading up to the parties. We then produced the beer slider, as the insert pulls out , the beer appears to go down, revealing different transported options. Plus there was a calendar on the back for the count down to the break. We also created a A5 sticker out of the owls face, where people could introduce themselves, with "Hi my Name is......" and "I intend to get home by....". We also played off being prepared and the piece of resistance was produced a condom looking 4pp card. They came in strips and were glued together with a circle embossed to add to the packet. When they bought a drink the bar tender handed them out and it was a riot apparently, everyone laughing with the cheeky suggestion. On the inside when they pulled it open was options how to get home.