My clients received some great praise when we had the opportunity to brand a companies internal documentation. People went out of their way to tell our clients how impressed they were with their submission of the tender, proposal. The roll on effect is how much staff get excited now they have new professional templates to follow.
A lot of the time we think it is the content that is the most important thing, and it is, but when you take it to the next level and create a template, with a clean design, with consistent fonts, headings, nothing over the top but looks professional, not only can you expect positive comments it can actually also increase your gross margin elevating your companies profile.
We have more flexibility obviously if we create the material in our InDesign software but I also have a team of people that can create in word and Power Point which in regards to reports, big tenders can be very useful to manage changes.
Here are just a few examples of various brands and how effective a good brand can look.